Posts Tagged ‘Northwest Airlines’

Fun Day Monday – Hidden Symbols in Logos

July 19, 2010

It’s been a while since we did a “Fun Day Monday” post, so I thought I’d shock y’all, and blog about this fun/interesting one forwarded recently amongst our marketing department. Pretty interesting stuff, especially for you marketing/art/graphic types.

An interesting bit of Logo trivia… I was not aware of these things…guess I’ll have to start watching logos more carefully.

Tostitos

Fun Day Monday - Hidden Symbols in Logos
Tostitos

If you look at the center of this logo, you can see two people enjoying a Tostitos chip with a bowl of salsa. This logo conveys an idea of people connecting with each other.

Formula 1

Fun Day Monday - Hidden Symbols in Logos
Formula 1

At first, this logo might not make much sense. But if you look closely, you’ll see the number 1 in the negative space between the F and the red stripes. I also love how this logo communicates a feeling of speed.

Milwaukee Brewers

Fun Day Monday - Hidden Symbols in Logos
Milwaukee Brewers

The Milwaukee Brewers is a professional baseball team from Milwaukee , Wisconsin (well, duh…). Their logo is actually made up of the letters M (on top) and B (below the m). These two letters also form a baseball glove.

Northwest Airlines

Fun Day Monday - Hidden Symbols in Logos
Northwest Airlines

This simple looking logo actually carries a lot of information. First of all you can see the letters N and W, the first two letters of the brand name. But what most people don’t see is the compass that points to the Northwest, another reference to the brand name.

Amazon

Fun Day Monday - Hidden Symbols in Logos
Amazon

This logo doesn’t seem to hide much at first sight, but it gives you a little insight in the philosophy behind the brand. First of all, the yellow swoosh looks like a smile: Amazon wants to have the best customer satisfaction. The swoosh also connects the letters a and z, meaning that this store has everything from a to z.

Toblerone

Fun Day Monday - Hidden Symbols in Logos
Toblerone

Toblerone is a chocolate-company from Bern , Switzerland . Bern is sometimes called ‘The City Of Bears ’. They have incorporated this idea in the Toblerone logo, because if you look closely, you’ll see the silhouette of a bear.

Baskin Robins

Fun Day Monday - Hidden Symbols in Logos
Baskin Robins

The old logo of Baskin Robbins had the number 31 with an arc above it. The new logo took this idea to the next level. The pink parts of the BR still form the number 31, a reference to the 31 flavors.

Sony Vaio

Fun Day Monday - Hidden Symbols in Logos
Sony Vaio

Sony Vaio is a well known brand of laptops. But did you know that the name Vaio logo also had a hidden meaning? Well, the first two letters represent the basic analogue signal. The last two letters look like a 1 and 0, representing the digital signal.

FedEx

Fun Day Monday - Hidden Symbols in Logos
FedEx

Do you see any arrows on FedEx’s logo? I saw it a few times at other site saying that there’s an arrow hidden in the FedEx arrow, but I couldn’t find it. I now know where it is, it’s your turn to find. The clue is that the arrow is located in between the alphabet E and X, and the arrow is white, acting as a background.

Fun Day Monday - Hidden Symbols in Logos
FedEx

Speaking of logos… Check out this gem!

Fun Day Monday - Hidden Symbols in Logos
1st Annual Hawaii Rice Fest

Hehe, ok, so this one is not really part of the trivia, but I thought you guys might get a kick out of it. Cute huh? It’s the logo for an event I’m helping to coordinate called the Rice Fest. Food, Fun and Festivities for the entire Family. 🙂 Come check it out this September 11th at Aloha Tower if you have some time! (Read Erika Engle’s recent article about the Rice Festival: “Catch that grain at rice festival“).

1st Annual Hawaii Rice Fest
Waterfront at Aloha Tower Marketplace
September 11, 2010 @ 12pm-8pm
For more Info: RiceFest.com / Twitter / Facebook
To RSVP:  Twtvite / Facebook Event

Have a great week gang! See you for Where In Hawaii Wednesday! 🙂

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The King of Online Travel

June 10, 2008

It’s official. I am the King of Online Travel.

OK, so it’s a meaningless title cause it’s self proclaimed and nobody really cares, but I just got the sickest deal for a weekend trip to San Jose – that I booked for a good friend’s wedding (Congrats Tom!) – and I just want to gloat a bit. *grin*

Usually, I’m not too concerned about saving a few dollahz here and there if it means getting a trip that perfectly fits the ol’ schedule, but, unfortunately, due to my limited amount of resources and vacation days for 08 (on account of the big dance and honeymoon of my own), I’m in a bit of a squeeze… So saving money and preserving vacation days is the number one priority at this point.

For the last week or so, I’ve been scouring dem online travel sites for the cheapest, fastest, dirtiest flights I could find. OK, not dirty, but you know what I mean yo. Making things a little more complicated/challenging was the coordination around the other friends’ varying schedules (most of them are going up in advance and making a vacation out of it… LUCKY!), in addition to around the wedding schedule. My friend Glenn and I have been in constant contact with one another on the almost stock-market-like volatility of the ever-changing airfare prices.

$1,000s… Merrcy!
$900s… Blah!
$600s… Interesting.
$500s… Woah, should I book?

No ways! I wanna hold out for another day!

Finally, today, $444.93 son! I am da man!

Instead of ending this blog here and making you feel like you’ve wasted 5 minutes of your life that you can never get back, I’ll turn this into a helpful and productive post that you will look back upon and not hate, but appreciate. 🙂

Ed’s helpful tips to becoming your own King or Queen of Travel:

  • So, I always start off at the multiple listing service/consolidator sites to get a feel at what’s out there. You know the Expedias and the Travelocitys of the world.
  • Then, I look at the cheapest carrier and go directly to their web site to see if they have similar, cheaper or special rates. Sometimes they do, sometimes they don’t, depending on the deal they cut with the sites above.
  • Most times, booking online is cheaper than calling their customer service lines, so plan on that (buying online).
  • If you haven’t already, sign up for their frequent flier or preferred member clubs. Most times it’s free and you’ll earn miles and sometimes you’ll even get a break on airfare.
  • SHOP AROUND! The same exact flight you see on one site will be a totally different price on another site.
  • Timing! Sometimes prices change daily or even multiple times a day, even on the same web site. If you’re into gambling, wait a bit and see if you can time it to get a cheaper price. If you like to really gamble (which I don’t recommend), wait ’til the very last minute as airlines and vendors will offer “Last Minute Deals” for the inventory that hasn’t been sold. You can often get big discounts.
  • If you’re planning a vacation way in advance, you might want to consider signing up for the individual airlines or travel partners’ web site newsletters. I hate junk mail, so I don’t, but they will send you e-specials as they come out. You can even set some to notify you based on your travel preferences.

I think that’s about it. There are tons of sites out there, but here’s a short list of the ones I use.

Partner/Consolidator Sites:

Airlines (direct):

Other:

Hope this helped! Post some of your tricks to booking cheap travel below!